Golden Eagle flying low was really exciting.docVIP

 PAGE \* MERGEFORMAT 8 Golden Eagle flying low was really exciting As the saying goes, ‘hope that the greater the greater the disappointment’. For three years ago, determined to create the ‘Orient Oscars’ of the Hunan TV people, the Golden Eagle Festival to become difficult to heal the pain of their hearts. Golden Eagle did not like because they expect as ‘flying high the more exciting’, but precisely because of mad Eagle get wet in the rain among the wings, suffering from cold symptoms. High-poor blood circulation 1: positioning a high starting point, capacity is limited Beginning of this century, with ‘Fair Princess’, ‘Yong Zheng Dynasty’ and other TV series on the Golden Eagle Award at the 17th session of the Hunan TV rabble-rouser, who took over from the Association, as the goddess of the Scepter Golden Eagle, Golden Eagle achieved Brand from ‘Awards’ to ‘Festival’ leap, various related activities along the main body of enrichment. Looking at three Golden Eagle Festival, program from the first session of the top five, the second to the third six of the seven main activities. The number of programs is that more and more, but the Golden Eagle brand effect and there is no proportional increase. What is the reason, I believe that the idea of using brand positioning can be explained. Assume that we will restore the Golden Eagle brand positioning in the ‘Prize’. From this point of view, Golden Eagle products raw materials should be television, other major principal activity can be seen as a new product, Hunan TV for three years, the road follows is a Golden Eagle brand diversified development period. Haier’s diversity is another bright light in the East the West. In contrast to Golden Eagle brand, Golden Eagle Award for the quality of the core product has not yet compliance and related diversification of products from the whole country, in Shanghai, Beijing, Chengdu and Xi’an Jie You homogeneous product. Therefore, Golden Eagle Forum, New Horizons Competition