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Good products do not sellers of the seven main reasons why
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Good products do not sellers of the seven main reasons why
As a marketing person, you will find on the market selling is often not the best performance, highest-tech ‘good product’, but some quality of general merchandise, why is there such a situation does, in fact, a good product does not There are many reasons sellers, summed up in the following reasons:
1, the market mature, the product needs to run in front of
We found that there are many excellent high-tech products, poor sales, an important factor is the market and the demand can not be as fast as the replacement product and immediately accepted, for example, in recent years, the organic food industry entrants Yue Lai The more than 100 years, from 2000, developed into a few days as many as four more than 1000 because a lot of investors are optimistic about the market, unfortunately, as it was invested heavily in China’s first organic food supermarket Europe more than food closure of the same spreading itself too thinly, do not understand China’s market status quo, the blind introduction of foreign organic food, resulting in shelf-life expired, a large number of backlog situation. In fact, entered a new market, we must consider the market and consumer awareness training period whether keep up, leading ahead is not necessarily a good thing, highbrow, lack of market recognition and acceptance of the foundation, even the best product is no good, The emergence of the best-selling home printer, with 111 years, LCD technology as early as 70 years had been developed, until today, had become the mainstream LCD flat-panel, Coca-Cola was originally developed by a pharmacist cough syrup, only sold 50 the first year bottles, until after World War II, only through the opportunity to become the U.S. military munitions became well known for sweeping the world. Sense of any novelty of new products, will be faced with the cruel test of time and the market. During this long period of market culti
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