Government relations management - the second lifeline of pharmaceutical companies.docVIP

 PAGE \* MERGEFORMAT 7 Government relations management - the second lifeline of pharmaceutical companies Currently, many enterprises the government’s public relations were relatively weak, which has historical reasons, many enterprises prior to bidding are entrusted to the regional agents, theirs is only to provide information and qualifications to do the work, the author SHI Li-chen at several pharmaceutical companies Marketing From EMKT. consultation process saw almost no one pharmaceutical company has a comprehensive public relations system, everyone in the ‘sit, and so on, to see’. Even if individual enterprises are scattered in little fragmentation, so it is difficult to establish a strong PR system, let alone managed a public relations exercise. We must note first of all be used to ensure that 850 billion to support five key reforms: to accelerate the basic medical security system, the initial establishment of national essential drug system and improving the primary health care system, promote the gradual equalization of basic public health services, promoting public hospitals reform. Additional 850 billion invested in medical reform, the Central 331.8 billion yuan, other needs of local government input, central and local governments as a proportion of roughly 4:6. In the past three years, the central and local government as a 27:73 ratio of investment. This is where the largest proportion of which means that local governments in this new medical reform has a great voice, the local government the right to speak from that body to realize? Health! Drug Administration system has now become the Health Bureau of the secondary sector, then the Health Department have become and managers, operators, implementation and monitoring of persons in a large organization, if the OTC pharmaceutical companies do not attach importance to the building of public relations, it will gradually lose the status of the health system, and gradually be expelled. The new medical re