Heavy beer Hunan Bureau of the market difficult to break.docVIP

 PAGE \* MERGEFORMAT 6 Heavy beer Hunan Bureau of the market difficult to break In 2002, the Chongqing Beer Group, in accordance with domestic beer market changes and set the ‘out of Kuimen along the Yangtze River basin development’ strategy. April 28, 2002 re-annexation of Hunan Chinese beer beer after the January 2004 acquisition of another 30 million investment in Chinese breweries, Changde, August 31, Changde invest 150 million yuan in 10 new tons of beer. Thus heavy beer market in Hunan Province has invested more than 2 billion of funds, we can see in Hunan market attention. In fact for any beer enterprises, Hunan is a strategic location because it is ‘east and west, hands are the North-South’, the most important it is the gateway to the Guangdong market. In addition to re-beer Bing Yu In addition, the Qingdao Beer, Yanjing, Pearl River and other giants have also intensified the market competition in Hunan, Guangdong, no less than their intensity. In this backdrop, heavy beer the last two years have been difficult achievements in Hunan. Difficult to change the competitive control surface control points Yanjing in Hengyang, Xiang Xiang has factories in 2004, Yenching again in a new 100,000 tons Xingsha brewery, bringing the Yenching in Hunan, with nearly 400,000 tons capacity. Tsingtao Beer has factories in Chenzhou, Hunan, China after the acquisition of 45% of the shares lion. In 2004, Tsingtao Beer factory in Ningxiang, such Tsingtao’s production capacity of more than 40 million tons. In addition to the two giants, the Hunan, nearly every prefecture-level cities have a brewery, as there are Yueyang Tower in Yueyang of beer, there is Jin Lei beer Zhuzhou, Hengyang a goose beer, Shaoyang a master beer. This layout makes the Chongqing Beer competitive pressures, there were no outward expansion force can only be firmly hold the base camp of Changde. Currently in Changde, 9 degrees of Chongqing refreshing beer market share amounted to 60%, Qingdao, account