High-end - to the domestic export business the only way.docVIP

 PAGE \* MERGEFORMAT 7 High-end - to the domestic export business the only way Domestic export enterprises how to do? Is well known that export business is the “three non-enterprise”: no brand, no channels, no team. To do the domestic market, we must first solve the “three noes” problem, which is independent brands hit the market must do the work, is the foundation, is the premise. However, just solve the “three noes” problem is not enough blessing to believe that the complicated domestic market, according to the export business advantage, the domestic market enterprises should be aimed at high-end market, creating high-end brand, which is the successful transformation of export the best choice! Export business has a good production base, advanced production technology and strict quality control, the world’s leading quality standards, produced by the product not to say, excellent quality, but production systems are caused by the higher costs, and export enterprises to build high-end brands can only generate enough premium brand in order to give full play to advantages of high-quality products for export enterprises. The low-end competition in the market turmoil, the price competition to see who the core to lower the power play down to the lowest point of the brand. Meanwhile, enterprises are often to reduce the prices continue to squeeze costs, resulting in quality control. In this competitive environment, price high-high quality will take a step. export enterprises to develop and establish a brand, in the end is the only solution. If discarded high-quality, low-end rush into the market, not only fish in troubled waters are not original brand of opponent, but lost his own strengths. In addition, the domestic consumption structure and consumption levels continue to pull, high-end consumer groups has grown, the presence of high-end brands have a realistic basis. Meanwhile, melamine, poison leeks, purple clay quality and safety issues such as frequent, so