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High branding
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High branding
I have done before the consultation period of time, often will be asked to such a problem, how to promote the brand? How to the lowest possible cost to promote my brand and achieve the best results.
What brand or product or how to promote the company does a lot of people to promote narrowly understood as ‘advertising’ or ‘soft-Man’ is actually right, not right.
What is the scope? Is to tell! To reach any kind of effect? The customer knowledge, profound knowledge, as long as the need for this product is what you first thought.
How to tell it? Oh, now many companies there is a big misunderstanding, which is commonly known as ‘anti-aircraft guns to fight mosquitoes’ because many companies are promoting products. In a face of the almost 1.3 billion people in the media spend a lot of money is only likely to tell ten-thousandth of customers. This is a very wasteful thing. Large enterprises or products are consumer goods Daohai can understand. If it is small and medium enterprises, then I think the boss must be very distressed.
I do marketing From .com usually attach great importance to the marketing activity radioactive. Wanted to ultraviolet light, as to be able to penetrate most of the obstacles. To be able to prolong indefinitely.
People usually like to talk about ‘precision marketing’ In fact, the proliferation of precision is also possible. How the proliferation of it? I will give you an example. We must crack down on a target, but we do not have light weapons. Precisely, the atomic bomb and the cost is also almost a normal bullet, then I would choose the atomic bomb. Also a large area of anti-enemy. Fail to do well can a bullet off the ground.
Kidding? No, no I’m not joking, the construction cost of the atomic bomb can be just the marketing of the cost of a normal bullet. Depends on how you play.
If the product issue is then up to the social problems of an atomic bomb. Give an example. SAAS software has been popular
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