Honda Fit offline marketing strategy to see.docVIP

 PAGE \* MERGEFORMAT 17 Honda Fit offline marketing strategy to see September 17, Fit officially off the assembly line, the price of 1.3L 5-speed manual (MT) announced that 998 million, on September 28 in a unified national market. This position was a new generation of compact family car, the prototype car is a November 2002 debut in Japan, and its not been off the assembly line in the domestic market on the rise Jiajiao wind Clouds. Its good cost performance, just off the assembly line on the rise for consumers, the media, the industry wide attention, but then broke the news of Fit fare increases, there is a lot disappointed, pricing is low but the actual transaction is not low, one-step pricing strategy is just propaganda and as a means to combat competitors do? More and more media and industry strategy for different opinions on the Honda. Jia Jiao into the market, to seize the initiative in China’s auto market Guang this new Accord is no doubt the hottest of this year a car, just a listing of the sought after consumers have been subjected to great acclaim, in short supply, of course, is rolling in profits, manufacturers have earned pours. Although the wide availability of products, this has increased the amount of the new Accord is still in short supply, and even across the country have experienced increases sales practices, the initial burst of the fare increase or even 50000, 80000 news, fare increase has been sufficient enough to buy an economic car. Dealers were increases in the whole day, wide this is also growing at a rate of 60%. However, high-end automobile market in the field, wide blocking of this more and more powerful, especially the old rivals Toyota will be producing the Toyota Camry in Shence the face of high-end sedan market, increasing pressure on the Chinese auto market to gain the initiative in the high-end car market alone is not enough, like in China, the world’s automotive market share in emerging initiative, it is necessary in the e