Honey jelly fungi from Wangs look at the crisis exceeded the five principles of communication.docVIP

 PAGE \* MERGEFORMAT 12 Honey jelly fungi from Wang’s look at the crisis exceeded the five principles of communication Wang’s Honey Jelly Co., Ltd., a gradual growth of small and medium enterprises, by Wang’s group in 2003 investment in the establishment of beekeeping, honey, jelly and the main beverage, jelly annual production of 15,000 tons, best-selling Hong Kong and a dozen provinces, municipalities already more than 130 marketing network. March 12, 2006, the State General Administration of Quality Supervision released a batch of jelly products, sampling results, a number of jelly products have been determined to be defective, ‘Wang’s’ honey, jelly is one of them. Reproduced a number of mainstream newspapers and websites this information. March 13, the company was informed that immediately after the high-level meeting convened, starting contingency measures. Subsequently set up to pack a crisis management team headed by general manager, general manager of packets accordingly to Beijing to relevant departments for information. March 13, afternoon, the company decided to notify all distributors to stop selling honey, jelly, apologized to consumers! At the same time entrusted Jiangxi Provincial Bureau of Quality Supervision Wang’s right to conduct quality testing of honey jelly. March 14, head of Wang’s bee jelly Sales Manager Zhang issued a statement through the media, Nanchang: This batch of products inspected the failure July 25, 2005 production. The nation’s honey jelly all the shelves, the company decided to recall all of the market when the batches of products, and commitment to hold this product if the consumer can be returned to the local distribution point. (See 1) March 15, Wang’s apology statement issued honey jelly (see 2) March 16, several media reproduced the ‘apology to Wang’s honey jelly to the consumers’ information. March 24, the author of honey jelly with Wang’s contact, says it has access to quality inspection reports, its qualified