How to become self-reliant revolution which Huiyuan.docVIP

 PAGE \* MERGEFORMAT 8 How to become self-reliant revolution which Huiyuan Huiyuan merger was rejected by the Ministry of Commerce, Zhu Xinli said that there are still a number of ‘put loved ones’, there are opportunities to re-marry a wealthy, saying the current major task is to focus shifted to the downstream juice up sales. Behind the calm words reveal Zhu ceremony has no choice. Why should the non-selling Huiyuan not? Industry, dramatic changes Huiyuan is China’s fruit juice brand, but seems to Zhu Xinli, today juice the downstream market is the Red Sea keen competition, while the upstream is the blue ocean. That is true! As time goes on, juice continuously divide: Huiyuan occupy a 100% pure fruit juice (high concentration), and the concentration of fruit and vegetable market, but at low concentrations of the juice market, have been unified Orange and more queer (Coca-Cola’s brand), Minute Maid (Coca-Cola’s brand), etc. have invaded. The first half of 2008 according to AC Nielsen report, Huiyuan 100% pure fruit juice market share of 43.8%, 26% -99% in the concentration of fruit and vegetable juice market share was 42.4%, 25% or less concentration of fruit juice drinks market share was 7.6%. Although the high concentration and the concentration of fruit juices, the Huiyuan has an absolute advantage, however, these two parts of the market share in the overall juice market, accounted for only about 24% lower concentration of around 76% share of the market share. Over the years, unified alone ‘Orange over’ a single product sales of more than Huiyuan, coupled with fierce and Minute Maid, but also with the more Nanfenbozhong Orange. Data from the multi-show, unified juice and Coca-Cola’s juice brand Huiyuan Juice sales were above can be seen, Zhu Xinli a great shift in the strategy out of common sense. The question is, why the fate of fruit juice brand itself in such a situation? Huiyuan, the loss of focus Initially, the face of carbonated drinks, bottled