How to cultivate medicine and health products core competitiveness of enterprises.docVIP

 PAGE \* MERGEFORMAT 15 How to cultivate medicine and health products core competitiveness of enterprises Now the domestic many enterprises, especially pharmaceutical health care products companies, concerned with the external effects of business behavior, such as product market share, sales, brand awareness, the production scale of enterprises, but less carefully analyzed and summarized these results The internal factors. A successful enterprise can not pause a moment to summarize the reasons why the success of failure of the enterprise can not find a more successful core competencies to be cultivated, which is a common problem many companies, the result is weighed down many businesses, companies not only to the unhealthy growth, survival itself is also become a problem. Many health care products companies, often because of the success of a product’s success, the rapid rise, but the follow-up products are often less than satisfactory. The rapid collapse or because of various reasons, or slowly fade out rivers and lakes. China’s rapid rise in health care products companies, often associated with a product’s fate tied together. Even with the very successful launch of its follow-up of products, often less than satisfactory. Such as the Heart K Group 3 and a half beat and the rise of late, was the banner of China’s health care products companies, one of predictability due to Xie Shengming president, in the rapid expansion of its market, through in-depth investigation and analysis and timely adjustment, stable the market, brand and company, there is no repeat of three disastrous, Hearts K oral solution so far still has outstanding sales performance and a stable market share, but subsequently introduced a number of health-care products are less than satisfactory, such as’ cheerful Chinese caterpillar fungus’, ‘meaning the same, and wine’, ‘Hearts K series of drinks’ and so on. If an enterprise does not have an extension of the initial capacity, namely, brand exte