How to cultivate the consumer market holiday.docVIP

 PAGE \* MERGEFORMAT 6 How to cultivate the consumer market holiday 1, festive spending should pay attention to market segmentation and positioning The public nature of festivals, such as 51, National Day, New Year’s Day, Spring Festival, with the goal of course, to all consumers. However, the different consumer groups, their demographic characteristics, economic characteristics and personality is different. Therefore, to address different groups, do a good job market development, providing the corresponding products or services. Guangzhou is the 50th anniversary of the launch of ‘millions of people travel in Guangzhou’ tourism project, deeply welcomed by ordinary citizens in Guangzhou. A number of services to meet the needs of different groups, it was concerned about the urban construction, it was concerned about the history and culture, it was also concerned about the environment and ecology. Some industry-based or with significant gender, age, significance (value) of the festival, it would take for its target group. 54 how to develop young people’s holiday activities, 61 how to enrich the content of children’s festivals, Chongyang also how to make the elderly happy fun shopping and spending. Festival is different in meaning, its contents and requirements of different and should be developed for different target groups, the contents of different activities. 2, during the holiday season with special attention to the quality of services Provide people with the company holiday spending mostly service companies, in particular, tourism companies, amusement parks, restaurants, shopping malls, public transport and so on. The distinctive feature of services marketing is one of the peaks and troughs of consumption inequality, holiday consumption is five times the usual. However, service providers, quality of service during the holiday season on the ‘shrink’, consumers complained that spread faster than usual, affecting more open than usual. Therefore, the festival