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How to make sales skills training is more effective-
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How to make sales skills training is more effective?
Good sales skills can improve call efficiency and sales. According to ‘China stores’ survey: foreign salesman working efficiency is relatively high, such as Bristol-Myers Squibb in Shanghai, the major pharmacies in the number of visits (through ‘the past three months was a salesman for companies most frequently visited stores’ gain) is not entered the top five, but it is the deepest impression on staff. CSPC salesman’s call on the number of pharmacies in Beijing, 19% of staff believe that most, but the clerk the impression that the survey did not enter the top five. This phenomenon of foreign efficient management factors are, of course, but the technique certainly account for a large proportion.
Over the past few years, I was invited to give a lot done sales management and business skills training, when the corporate officers trained heard very real, very enlightening, useful, etc., I also own many times at all levels to participate in various types of training, Some training in listening, truth midsummer weather, drank a bottle of Coke, both thirst and comfortable. However, a lot to do marketing, management and leadership positions and my friends in the exchanges have complained that our training more and more, please teacher level higher and higher, but the results are getting worse, when listening to really feel blood boiling , after which over time, we will no longer see things when they visit the find along with sales techniques, or so bad, after retraining, the sales staff say know, nothing in the training are also used! That is, when the vigorous training, the training exhausted to no avail, how can the training for effect? The author analyzed in detail the reasons for such training has no effect, give some to make the training be effective countermeasures, and to talk about their experience in training management to readers.
1, ‘empty bottles mentality’ can really listen to
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