How to measure micro-channel marketing effectiveness.docVIP

 PAGE \* MERGEFORMAT 5 How to measure micro-channel marketing effectiveness Recent chat with some of my colleagues and many advertising companies and is responsible for brand micro-channel marketing, we are very optimistic, and also aware of the need to cut into the micro-channel, involving how to carry out are probably with the concept, but with how the activities planned? How do effect the most ? how to measure the effect done? bring the fans will all leave fans? ROI considerations? following I will first introduce some cases, launched by the case summary answer. Recently has done some practical micro-channel marketing case, one of which is a micro-channel marketing do for a Taobao seller dual 12, the seller no fan of micro-channel, with the other queen promotion, the day before the selected total 10 the seller of the goods sold is more in line with the micro-channel public platform for grassroots large theme of dual 12 micro-channel user products free of charge, while supplies last. graphic topics sent, the user clicks on the graphic topics, jump to Taobao seller wap purchase page the day covering a total of 100 million micro-channel user clicks 40000 buy 500 single. Specific Click proportion of activities, ranging from 3% to 15%, the following is a tourist class grassroots large CTR our own operations. It can be said micro-channel media properties is still very strong user participation activities, view the contents of habit or some micro-channel for the business, as a route of transmission, to achieve this effect has been very good for the business brand microblogging micro-channel marketing campaigns or traditional media and sales are just a booster, not to him as a Noah’s Ark, Banten elixir. overall multi-channel marketing promotion of the overall to the real achievements of the goals they want. Another case is to a large public of micro-channel account escrow, the activities have strong attention until microblogging send the latest information