How to mind your sales team-.docVIP

 PAGE \* MERGEFORMAT 15 How to mind your sales team? Enterprise sales management primarily consists of three parts: product management; customer management; sales force management. Company’s products can eventually sell out, sales strategy can be implemented correctly implemented, the key lies in sales force management. Sales people are the core strength of the establishment of a sales force to sign a warrior and implement effective management, which is the enterprise in the fierce market competition is always the fundamental guarantee invincible. I have been in the form of a questionnaire on six consumer goods companies over 15 sales managers in the investigation, this paper will be based on the findings in conjunction with the current team management in the consumer business sales people are the main problems plagued the analysis to explore the way the management of sales team . First, Chinese enterprises sales force management status According to survey results, the author from the performance management, incentive management, operations management, operational guidance, salesman mentality of management, sales management and sales force morale problems in the management to explore several aspects of enterprise sales force management status quo. 1, performance management As can be seen from Table 1 (the author of six business management aspects of the implementation of a 5-point scale of assessment methods, the same below), corporate sales of 40% -70% is reached by the sales manager. Most of the enterprises of the performance management evaluation indicators can be quantified, and will reach a rate of sales target bonuses. 2, Incentive Management A person needs motivation, and more prone to frustration in particular, need to stimulate the sales staff. Sales incentives include external incentive and self-motivation, excellent sales staff are generally good at self-motivation. Motivate sales staff morale and the external main measures: ① to performan