How to plan a good set of customer categories of Chain Drug Stores.docVIP

 PAGE \* MERGEFORMAT 6 How to plan a good set of customer categories of Chain Drug Stores The so-called high degree of set-off category is to give pharmacies a higher flow of guests to bring the category that most customers are directed at those products come to pharmacies to buy medicine. Planning a good set off a high degree category, one can create bewildering variety of products to customers and complete impression; 2 can lead to a large number of passenger flow, and even expand the business district; third is to use set of products of the high passenger traffic, there are hard to sell the high-margin products. Beijing, general manager of a large pharmacy that, if a pharmacy has 6,000 varieties, selling pre-1200 varieties Ranking contribution to sales and gross margin should be more than 80%; its also revealed that the pharmacy sales data show that the main contribution to push the species The gross margin at around 70%. I believe that in order to achieve the sales target pharmacy, we must manage the two categories of products: One set of customers to high-level category can also be called a low-margin, high volume products; second, high-profit category can also be called a high margin, low - flow of product. The absence of set-off products, all high-margin products, there will be less traffic problems. Do not have enough visitors, 70% of the gross profit contribution rate would be no support, customer price, turnover, etc. can not be increased, all other efforts in the question. However, this seemingly common-sense issues have not attracted sufficient attention from a number of chain drug stores. A closer analysis: The treatment of sexual medicine is sick when they left the needs of special commodity, the basic no price elasticity of demand, unlike the daily necessities of life. Therefore, the price cuts will not make the increased demand, but also difficult to produce persistent high turnover. In other words, low-cost high-volume model of the pharmaceut