How to promote P amp; Gs Cheer-.docVIP

 PAGE \* MERGEFORMAT 8 How to promote P amp; G’s Cheer? 22-year-old Seth from an Ivy League school to get MBA, came to Procter amp; Gamble (P amp; G’s packaging soaps and detergents sector Cheer brand group work. Thick booklet from the department learned Cheer detergent is designed for licensed open top design of a white washing machine and a blue and green particles cleaning products. Select the new promotions in Seth, when a blue-green with red markings legs intertwined small items attracted the attention of Seth: It was a rubber toy, a small child, they are non-toxic, but also large enough , so that children can not eat, security by using. Seth put it in her power: “Everybody I bring this back to look at.” Mother of three children ran excitedly for the next day Lorinda her children put it down, marketing department subsequent tests show that: toys are very popular. Seth Cheery monster named it, and having carefully considered a variety of promotional options. According to estimates of the purchasing department, this toy costs about 6 cents each. This includes the cost of manufacture and the origin of the Asian freight shipped to Cincinnati. Seth’s idea is to put each major packaging 3 Cheery Cheer monster to boost sales. So, a box will increase the cost of 18 cents. Seth can think of all promotions: 1 mail marketing: customer put the label on the detergent box for gifts sent to the company. This is no way of production, but it will undoubtedly reduce the attractiveness of the gift. Is expected to increase sales: 200,000 boxes, cost: gifts for every 3 packaging for mail processing costs is 75 cents. 2 on the packaging: gift on the package, then the outside of the package must have a highlight. Packaging process is not affected, but the packaging box manufacturers to modify, and customers can not directly see the cute little monster. Is expected to increase sales: 500,000 Box , costs: the additional cost of changing the packaging does not exceed