How to put into operation a small market-.docVIP

 PAGE \* MERGEFORMAT 9 How to put into operation a small market? The 21st century, alcohol drink products in an increasingly competitive market, consumers increasingly rational, relying solely on advertising bombardment has been very difficult to start or maintain the market. Most small businesses can not be due to the shortage of funds to start a large-scale advertising market, small businesses on how the fierce competition in the market with less investment for greater returns, low-cost operation of markets, access to the corresponding profit until the constant growth and expansion, the ultimate success of the road do business success. Will now be exposed to practical work and hands-on operation of markets, some experience with a case of write. Case 1, the operation of an inverted pyramid 1. Inverted pyramid marketing idea: the first set, after cultivating consumer products, do first and then set the market dealers. Liquor companies are not new products to market by 12 wholesalers, but prior to market directly to consumers to carry out targeted marketing. Enterprises can be injected for certain advertising and other marketing costs, the product straight Shop retail outlets. Is necessary to synchronize the advertising to meet the shop to work. The effective use of advertising dollars, so that consumers feel that products are powerful enterprises. Second, should the marketing of new products to maximize the implementation of incentive to the consumer’s hands in order to stimulate consumption. Of new products began to market launch, consumers are familiar to purchase your product, which came to market dealers such a message: This product is relatively easy to sell to. In the interests of the driven, wholesalers, agents will continue to discuss the intention of this product. This ‘to goods’ results, making contact with wholesalers take the initiative and enterprise, in order to increase bargaining chip manufacturers, easy for manufacturers to be able to confi