How to save Chinas century-old brand-.docVIP

 PAGE \* MERGEFORMAT 7 How to save China’s century-old brand? More than 300 time-honored brands Imayasu the Century time-honored wisdom of the Chinese nation, but also China to the world’s cultural ambassadors, Ministry of Internal Trade in 1990 identified more than 1,600 old Chinese enterprises, and the flagship award, but 10 years later, a report on China Survival time-honored status report indicates that many had a brilliant time-honored now reeling in the original more than 1,600 enterprises, account for barely 70%; long-term losses, facing the closure of 20%; production and management reached a certain scale, benefits are good for only 10%. However, after my analysis, of which 80% or more of the centuries-old font is not very optimistic about business conditions, from Tianjin Goubuli auction, Hangzhou, Kong Feng-chun quiet, ‘Wang Mazi’ insolvency so as can be seen! Time-honored growing signs of decline has become increasingly evident. Fall behind - the decline of century-old brand Honored after the family business most of all - public-private partnerships - the state conversion of a variety of systems than the other young businesses informed and be more comfortable to deal with the fierce market competition is. Do they face a shortage of talent, innovation and inadequate intellectual property protection, market development and so weak in the plight of other new businesses would not? As the saying goes, water can also overturn a boat, long-established no different. Time-honored both the enterprise motivation, can also become stagnant enterprise development burden. Is indeed honored the flagship business, it does have the above interpretation of the glory of expert content, but also has a long-established unavoidable weaknesses: Institutional rigid mechanism is not active, the product delay, backward equipment and concepts are outmoded, and most of them are officers aging, loss of liability historical baggage. If confined to the traditional institutions