How to liquor brand into the community-.docVIP

 PAGE \* MERGEFORMAT 11 How to liquor brand into the community? Community Marketing, with the liquor industry market competition and consumers continue to breakdown the inevitable product of the liquor dealers, community marketing is in line with the development needs of the liquor market competition for status of competition in the liquor market marketing model, you can rapidly improve liquor dealer sales levels and competitiveness. Community activities is the basic form of community marketing. Community refers to people in a certain area formed a social community, it is both the people gathered, certain areas of life, but also to participate in social activities in the basic area, so the community range is extensive, which includes not only the city’s residential areas, also includes the rural towns, and even clubs, markets, parks and other similar crowds. Community activity is referred to in the above liquor dealers target consumer groups launched a series of community-focused marketing activities, and in order to achieve effective communication with consumers and consumers to realize the value of sales growth continued development goals. Community activities is to achieve product dealers in close contact with consumers close a branding way through product demonstrations, tasting set point, interactive games, live buy gifts and other intuitive, vivid, and efficient way to achieve consumer brand communications . Liquor dealers through community activities can cultivate tasting crowd, to promote end-user development, driven by the terminal dynamic sales, channel members to encourage the sale of enthusiasm. So, how do liquor dealers into community activities? [Case Studies] Li is a prefecture-level market, Hebei liquor dealers, the main distribution Hebei estate and a low-end liquor brand low-end liquor brands Northeast. Company has 60 sales staff, delivery vehicles more than 20 by the end of the market a few years ago intensive stores, with annua