How to lay the base for the market tough fight-.docVIP

 PAGE \* MERGEFORMAT 6 How to lay the base for the market tough fight? Base the merits of the market is good or bad decision is often the key to survival and development of enterprises elements of a good business success without exception, there will be a solid market base, while maintaining the base market is the survival and the basis of outward expansion. If there is no solid base for market, any high-volume and high market share are unrealistic. Such as Wong Lo Kat in Guangdong, Guangdong and Guangxi in doing real (Guangdong, Guangxi to the external radiation after the core market, the ultimate success to the national market. Case (a: Y as a well-known beer brands of beer, since the market entered Q, has been very strong performance. Marketing tool changing, in large retail outlets, entertainment venues, hotels and other important consumer sites catering to occupy an important position. In the market strategy to build base , from product selection, Y beer, choose a higher level of consumer focus groups, but a single product variety, mainly located in high-end, the price to 6 from 4 yuan per month for the market gap to fill a vacancy, the main consumer market in rural areas play Another low-end products, prices generally in the 2 yuan to 3 yuan. the choice of the channel, Y beer to focus on the urban market, whereas in the traditional distribution channels have appeared to be inadequate. Throughout the beer at the base Y market methods of operation, has taken the market to do the big idea, stretched too thin, on the base of management and operation of the market relatively extensive, has failed to completely lay a Q market. Case Study: In this case, Y beer market operations policy exists the following problems: 1, the base management and operation of the market is too extensive, mainly in the consumer groups in the absence of a solid basis, to stretched too thin, and have actually consumed a lot of resources. 2, the resource input is too fragme