How to maintain the chain of channel stability and smooth-.docVIP

 PAGE \* MERGEFORMAT 7 How to maintain the chain of channel stability and smooth? We can ‘chain’ to describe the expansion of the ‘enclosure movement’, then, how the circle to more places? How to ensure a good harvest for each piece of land? How to protect every piece of land will not be ‘alienated’? This requires the chain mechanism to safeguard the ‘blood supply system’ the normal operation, it is to keep the whole chain of channel stability and smooth. The chain of channels to maintain the stability and smooth, in addition to improving the construction of a franchisor should also do the following areas: First, provide channels for better products. Any kind of product has its life cycle, there is an unavoidable defects, so we should as much as possible to extend the product life cycle and continue to provide channels for better products. On the one hand, we have to understand what consumers really need? Is the product’s appearance, function? Or the product bearing elements of the cultural or social values? Consumer channels of the evaluation of existing products? What love them? Want to improve what?On the other hand, we should increase R amp;amp; D inputs and thereby ensure that no Excellent cut quality, new product introduction. ‘Quality is the life of the product’, you can say, ‘quality is the channel’s life’! The new products are being introduced, the total can satisfy the consumers ‘novelty’ of psychology, and let them feel the company’s strength and scientific planning produced by charm. At this point, from the Kentucky Fried Chicken, McDonald’s, Nippon Paint and other brands in the chain can be seen tremendous innovation ‘spark’. Second, maintaining the integrity of the price system. In fact, domestic industries are undergoing a price war in full swing, and consumers are always in the midst of shouting the constant sound of the mid-Daizhe manufacturers ‘diving’. But we can still see that there are so many chain enterprises always good and the