How to maintain the contact contact competitive advantage-.docVIP

 PAGE \* MERGEFORMAT 12 How to maintain the ‘contact contact’ competitive advantage? ‘Contact contact’ seeds by virtue of differences in product positioning, processing technology on the differentiation, product differentiation on the packaging and marketing methods on the differentiation, advertising and many other differences of differences in marketing the seeds of this snack foods on the great success, becoming seeds industry, one of the most beautiful landscape. But with the same industry competition intensifies, many of the original USP no longer exists, then the face of so many competitors, how it will contact the contact to continue to strengthen its already leading edge it? ‘Contact contact’ competitors have three opponents, one was originally in this area has strong regional appeal of the local brand market challenger challenges, such as Xiao melon seeds, really melon seeds, Shaziguazai brands, and the second , in the contact area to lose ground to the outer contact areas encountered strong pressure from the mainstream brands, such as the great big Zhejiang, Shanghai, Amin, Zheng-Lin, Weng Choi Kee and other brands, its three, with the seeds of this industry space is done Qiaqia large, an increasing number of market followers, influx, light ‘contact contact’ Hefei, the location of the manufacturer, there are a lot of food companies to snatch up a piece of the market, their approach is mostly imitation of follow-up marketing strategy, though the ‘contact contact’ is not a threat, but its confusing the consumer contact the contact of the cognitive level of interference they can not be ignored, then how to maintain consistent contact competitive advantage and establish barriers to competition, more well with our competitors contact the contact form become the next segment to be considered a problem. For the market leader in the contact-consistent, the approach should be taken is defensive war, (not be ruled out in some regional markets market positio