How to look at all the deviations of marketing training.docVIP

 PAGE \* MERGEFORMAT 6 How to look at all the deviations of marketing training Recently, the author of many companies on marketing, training, made some research, found that many marketing, training, become a mere formality, marketing, staff training, become a rest day, and the effects and settings have a very large gap, far from ideal, leading enterprises are marketing training to doubt, in the end is to improve enterprise efficiency, as do the training, or a form, and the results led to increased costs would not achieve results, so for marketing, training, need to have a clear theme, the need for new training mechanisms, the need to control the market and training system to complete. Here’s the current sales and marketing training listed questions are as follows: 1, ‘foreign monks will not be chanting’ training Recently, a company invited to a relatively well-known consulting firm, gave a marketing management training, training is a starting point for a number of marketing staff on the team and talk about implementation issues, consulting companies, the time spent a lot of time with various games , scenarios to tell the result of marketing personnel training, training methods have become the concern, while there is no real need training to understand the problem, can not remember the results, be able to recall when the game is the training rules, so how please consult the company’s Targeted training to become a very serious problem. For example the way in training with the need to train staff to communicate whether the contents of the training can be collected in advance, training, and discussion of the structure of the proposition is in line with corporate training requirements, etc., in the use of the form and objectives of the training time, small-scale to solve the problem first, , then the training is more practical can be operational, rather than spend a lot of time to do what the game’s come to the ‘eye’ training. 2, ‘intermittent shock’ of traini