How to look at medical advertisements illegal-.docVIP

 PAGE \* MERGEFORMAT 17 How to look at medical advertisements ‘illegal’? More recently, from the State Pharmaceutical Food Inspection Agency and the national industrial and commercial sector for medicine, food advertising and publishing sampling situation, most of the medicine, food advertisements are illegal, and the high proportion of the relevant departments has once again aroused great concern, a combat medical food advertisements ongoing wave of them. The advertisement itself, the field of medicine, food being experienced by the extraordinary times, the main phenomenon manifested in several ways, first, medicine, food advertisements in their consumption of deep-rooted interests, industries have developed rapidly after the interests of the drive is the industry’s rapid growth into one of the factors, so the acceleration of launch advertising costs are relatively high return basis; 2 is the industry’s competitive advantage due to the non-normal trouble, advertising input and market share compared to the situation rather exceptional circumstances, it is Advertising is a powerful, that is, the credibility of a product or a company’s reputation in the consumer concept of imperfect circumstances, resulting in the inevitable consumer attitudes, followed by medicine, food advertising spending is running ads based on a large area; 3 is the industry’s self-discipline is quite lacking, medicine, food has become a kind of imitation and copying each other the hardest hit, advertising copy is a very common phenomenon, the result is copied the more the more outrageous things, and even among the great demand in this false advertising; four advertising forms of non-porous better, making the role of regulatory and warning of little or not achieve a better role, medicine, food marketing practices in the area known as the birthplace of many other industries are also serve as an example, but also rose medicine, food advertising campaign. This medicine, food advertising to cre