How to increase sales through the channel to adjust-.docVIP

 PAGE \* MERGEFORMAT 7 How to increase sales through the channel to adjust? Time of slow growth in sales, in order to ‘precision guided’ to enhance the economic and efficient performance, we must find out the real reasons for stagnant sales. The general situation is concerned, the brand influence, the product itself and the promotional power consumption, price competitiveness factors such as the relative shape and smooth the situation, volume growth has stagnated usually have so many three factors: First, the increase in competing brands , gives customers a place to reach out to more brands to get more choices, coupled with the brand in the hair on the terminal block the activities of force, diversion of customers; Second, his own path in the consumer pull and push on, there could not cope with more intense competition, drag factors, which may exist inside advertising, consumer and channel marketing and customer contact points and their weak little case, so that my pace slowed down; third tap the full market potential, demand for overall growth slowing down, restricted the growth rate of a single brand. These are difficult and channels from the stakeholders. However, the factors are not the same, the response is also specific differences may exist. In this case, the Tian Yanyan (case please see the ‘Sales amp;amp; Marketing ‘6 published later this month), it seems to us more to see the reasons for stagnant sales of these factors from the first and second two aspects. More specifically, because the agents out of caution to maintain profits and the price system reasons, chasing a few large power distributor, one or a few retailers in selling only one type (either simultaneously selling her own a variety of models of several agents, or each dealer selling only their own individual models an agent in such a channel structure, are likely to cause the overall product at the same time in a number of dealers and consumers to meet the lack of opportunities), and its