How to seize the resources of small and medium supermarket shelves.docVIP

 PAGE \* MERGEFORMAT 3 How to seize the resources of small and medium supermarket shelves For sales, the supermarket shelves, is one of the most important resources, which has formed a consensus in the industry. For access to such resources, in addition to spending the most common buy-out, I have some of their own views. First, make great efforts to buy-side frame or shelf for the better part of the cost out over a few species into the For example: Yuqi Town, Wuxi, a medium-sized supermarket, side frame charges 300 yuan / month, slotting allowance 100 yuan / month, each row of product display shelves to the two surfaces, and now my company has entered into five items, that is, there are 10 shelves a row of the display surface. My hands useful to the cost of 1,500 yuan this supermarket, I have methods of operation can be of 5 months of end of frame, this is a side effect of the shelves are a very good display of 5 months. There are 10 rows on the shelves of the display surface; I can also buy 3 months of the end of frame, with the remaining 600 can then enter six new varieties, the effect of doing so are: side shelves has a good 3 months display, while the shelves there will be at least 22 rows of the display surface. Because we can ask our supermarkets selling a few varieties on the shelf a little more exclusive side transfer, under normal circumstances the supermarket will meet our requirements. This was also an advantage: the shelves of our products accounted for more resources, leaving fewer competitors the opportunity to naturally. Clearly, we basically established in the shelf edge, which for the sales of the brand image enhancement of the role will not have to say. Second, do a good job with the relationship between the salesperson so that they can help ‘reason’ goods I am here to say ‘Tally’ is not simply to the shelf replenishment, as well as finishing, in our discussion of these small and medium sized supermarkets, the sales work, arbitrariness is