How to speed up market-oriented pharmaceutical enterprises.docVIP

 PAGE \* MERGEFORMAT 9 How to speed up market-oriented pharmaceutical enterprises Pharmaceutical enterprises as an impact on the livelihood of an industry is an industry market-oriented late compared to electrical appliances, fast moving consumer goods, its market-oriented level is relatively low, precisely because of this, the pharmaceutical industry to promote market-oriented the process will face a strong challenge to the survival and opportunity, seize the opportunities will be rapid development, to grasp, or complacency will be eliminated. How to speed up market-oriented, all of the enterprise management personnel should speed up the improvement in the following areas. A diverse workforce Although the pharmaceutical enterprises developed rapidly in recent years, but also emerged a number of fast-growing pharmaceutical companies, but from the entire industry, industry, the current situation is very thought-provoking, the entire industry, from the Johnson amp;amp; Johnson and other foreign investment into the start, the entire industry, and gradually began the process of market-oriented, but in the process of market-oriented, the industry’s market-oriented management features are rough, rebates rampant, there are characteristics of market behavior is indeed too small, why is there such a phenomenon, The key lies in the vast majority of pharmaceutical production and management personnel such as pharmacy and medical professionals, and as market development, their knowledge is obviously not keep up with the industry structure, competition and market-oriented process, in which case, how allow enterprises to rapid development, the only way out is to operate a diversified staff, first, companies need to accelerate according to the characteristics of enterprise culture, and second, to accelerate the introduction of external professionals, especially management and marketing professionals to learn, according to surveys, better and faster the current development o