Huiyuan takeover rejected- the lack of marketing of Coca-Cola public opinion.docVIP

 PAGE \* MERGEFORMAT 5 Huiyuan takeover rejected: the lack of marketing of Coca-Cola public opinion March 18, the Ministry of Commerce formally rejected Coca-Cola’s acquisition of China Huiyuan’s proposal. Department of Commerce determined that the merger would have adverse effect on competition, Coca-Cola company may use its dominant position in the carbonated soft drinks market, tying, bundling juice drinks, or configure other exclusive trading conditions, limit juice concentrate market competition, lead to consumers forced to accept higher prices, fewer types of products; In addition, mergers and acquisitions may also squeeze juice of domestic small and medium enterprises survive and give the Chinese juice market competition caused by adverse effects. More than six months after a turbulent M amp;amp; A case finally came to an end, Coca-Cola to cry, but the Chinese netizens laugh. In September last year, Coca-Cola to submit an application for mergers and acquisitions, the network’s media sounded a voice of anger, Sina launched ‘you agree to be Coca-Cola acquisition of Huiyuan do’ network survey, a few days, more than 40 million Internet users to participate, of which nearly 8 as opposed to an acquisition target. Protection of national brands, to protect national industries are also the voice of the mainstream of that period of time to become the voice network. In a voice of opposition among Internet users, Coca-Cola has seemed unusually restrained and quiet - though there are some economists and social elites to declare their support of this acquisition, but most users are one-sided against the network against the public opinion is beginning to show spiral effect against the wave of public opinion has gradually become the main theme of the network. In this high wind and waves of public opinion swirling stream, but there is no Coca-Cola of any action, it seems that the expression of indifference for the public unknowingly. Compared to Coca-Cola’s silence,