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- 2017-05-03 发布于浙江
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Human sea tactics can become qualified personnel and tactics-
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Human sea tactics can become qualified personnel and tactics?
In order to achieve flat channel, direct control of the terminal, a lot of fast moving consumer goods companies marketing people every year in constant expansion, offices or branches across the country, marketing and sales personnel as many as tens of thousands of people, anywhere from several thousand; Company headquarters, only sub-level meetings; some lower-level employees of dry years, and even go to the headquarters is not qualified, but do not know what it was like a corporate headquarters.
From EMKT. Chinese saying goes, is called ‘strength in numbers’; Furthermore, the Art of War says: 10 Wai, 5 attack, and the times of the points. Today, market access has become ever more smaller, regional division of the more drawn smaller; large-scale human sea tactics, indeed played a depth of distribution, marketing-intensive segments of the effect on the market, brand maintenance and the solid play an active role in the development of However, the continuous increase in personnel, but also bring a lot of drawbacks to the enterprise.
1, due to the increase in the management hierarchy, managers, management level varied staff quality mixed reasons, too there will be some branches or offices in a management chaos phenomenon. For example cases escaping with money who are of the Accounts unclear who has the, corruption of those who have, and deceit of those who have, individual branches or offices, or even render the out of control.
Second, due to modern science and technology developed, based mainly rely on network, fax and telephone on the branches or offices to communicate and to issue directives; instructions to be executed often go awry, specifically to the following markets, the situation is vastly different show, the state does not a management system and improve the situation will be better business management system is not very sound business case is very bad.
3, due to hu
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