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- 约1.47万字
- 约 13页
- 2017-05-03 发布于浙江
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I dare road must be taken tomorrow-- Road
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I dare road must be taken tomorrow’--’ ‘ Road
Old Chinese saying goes’ slight situation as a whole ‘, compared to early 2008 ***’s ambition to be in the Olympic year sales of 26 billion to achieve the objectives, today’s *** is already bogged down in so-called’ throes of reform ‘into a quagmire. , Under a tree not a tree will never be a long ,’***’ nation returning to its imitation of the brand now also markets other brands operating mode, and take someone else’s road to success, and the future uncertainty. *** In exploring the future of tomorrow’s inventory prior to or look back a yesterday’s *** to the success of the reasons for it, so right after the audacity to say things that can make a comparison.
Yesterday’s ***
***’s Success is built on the ‘three basic points and a central’ success. Undeniably, from the embryonic stage of imitation to the formation of an innovative self-contained way, is worthy of others to learn from:
‘Three basic points’ is the product characteristics, sales have basis points, people focused. ‘A center’ is the vast rural market as the center and gradually advance to the urban market development strategy. Specifically, is this:
1, ‘product characteristics’. *** Products are based on the ‘snake’ and other major raw materials, such as pure snake powder, snake ointment, mapping China’s traditional Chinese medicine herbs, suitable for Chinese consumers used to the psychological sexual identity. Price positioning in the low-end, just like *** when the chairman of the family, Xu said, Chinese people can afford to do the whole good daily chemical products. This includes a lot of spending power of the weak market consumption groups in rural areas. The same time, excellent product quality and use of results, highlighting the brand packaging, distinctive characteristics more conducive to product sales promotion.
2, ‘sales have basis points’. While ‘Procter amp;amp; Gamble’, ‘Unilever’ and other large companies beca
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