IBM on demand the elephant.docVIP

 PAGE \* MERGEFORMAT 15 IBM ‘on demand’ the elephant In 2003, IBM in various forms of media propaganda and a new concept - ‘on demand’. ‘The first sale, post-production, which is on-demand business. You see it? ‘A huge outdoor advertising clearly expressed aspirations of IBM. If only the ‘demand’ understood as a new computer technology, it is a narrow understanding of IBM. This has been ranked ‘Fortune 500’ pre-10’s ‘Big Blue’, but also talking about the concept of business operations. It tells people that the new market environment changes, companies should operate in new ways. It is used again and again ‘do you see’ such a statement, the meaning of this statement can be interpreted as: Do you see the ‘demand’ era is happen? You prepare it? A true ‘on demand’ More and more companies should be aware of before that in the production of customer demand to customer demand-oriented. This allows companies more competitive, but not enough. Because, in the course of business operations, customer demand may change, even before the serious business in the production of understanding of customer needs, may still encounter a lot of uncertainty. Therefore, enterprises should also be changed according to customer needs promptly change their business, that is ‘on demand’. To keep abreast of and comply with customer needs is the foundation, but the ‘on demand’ also requires a company’s business is ‘flexible’, that is, to achieve IBM said the ‘variable cost structure’, when the customer needs to expand when the , enterprises can quickly expand the business; and when the demand for narrow, they can quickly shrink to reduce costs. Done ‘on demand’, enterprises can minimize the risk, neither lost their demand to expand market opportunities, it will not shrink in demand when the operation is invalid. IBM made ‘on demand’ concept, in October 2002. At that time, to succeed Lou Gerstner as IBM’s Global CEO Samuel J. Palmisano, will soon propose a new plan to ‘e-business on dema