If the image of public relations before making figurines.docVIP

 PAGE \* MERGEFORMAT 22 If the image of public relations before making figurines Into the 90’s, by the high incidence of trademarks registered by the event as a breakthrough point, the domestic business sector, media, and theoretical circles on the importance of intangible assets into a voice sound, brand strategy, CIS strategy, public relations strategy, which stemmed from the western developed countries ways and means of operating a wind gust of wind, dust fall, in the cheers and the confusion between the more and more operators of knowledge, acceptance and enthusiastic. Although there from concept to technology, dazzling, dizzying, but the study is essentially nothing more than to pull through the enhancement of intangible assets, tangible assets, value-added, some may be summarized as corporate image strategy. Discussion of corporate image in China is no longer fashionable, as early as 80 years, public relations has been introduced to China in this respect as a person before making poke. To say a good PR confusion The early 80s in China, first came spring, 100 to be undertaken. Reform and opening up to open the door of this ancient civilization heavy, so along with foreign-funded enterprises, joint ventures of the rise of ‘public relations’ is a product of Western civilization has finally been imported from the Pacific Ocean, in the South China Sea shore landing. ‘Torrents of Spring rain late to urgent’, ‘public relations’ from south to north, all the way eolian, straight up with crutches. More than ten years of ups and downs several public relations, the fanatical too has faded too, to date, although he is still ‘want to say a good public relations confusion’. Confusion lies, first and foremost a well-known ‘hostess’ topic of enduring. Helpless rich in color on the ‘lady’ of the topic, to the public relations that has cast an unknown obscure Road unclear, direct traumatic change course once highly effective public relations firms, has been actively eng