I also talk about Red Eagle.docVIP

 PAGE \* MERGEFORMAT 8 I also talk about Red Eagle Ningbo Cigarette Factory earlier in the tobacco industry, the introduction of brand building and planning, making the Red Eagle has been a considerable reputation is an indisputable fact. But why the sales of red eagle far as is Zhejiang Liqun smoke it? Red eagle in the process of brand building, Ningbo Cigarette Factory to pay may be the biggest investment in the industry, although the red eagle walked the initial high-end products to its line of higher taxes, but its pace of development and market growth is to make rectangular confused, especially in the face of the surge in sales Liqun cigarette plant in Ningbo, people’s mind should be clear headed red eagle brand strategy is not entered the misunderstanding? Red Eagle is the wrong way? Li Zongqin after class, and his successor should not think twice about it? In particular, Xu right to march after the red eagle of marketing how to do this? Left us with red hawk’s time is running out, Zhejiang smoke integration is also imminent, and the shuffling of China’s cigarette market has already begun! Red Eagle have a lot of mistakes, these mistakes created a red eagle today’s embarrassing situation - brand awareness is high, but sales were less than satisfactory. First, the product quality, the Ningbo Cigarette Factory was under a lot of effort, allegedly ‘As early as 1985, the Ningbo Cigarette Factory in the new main building after the completion of the introduction of the most advanced CO2 Dry Ice Expanded Tobacco technology and equipment put into operation ; in April 1994, but also by the world’s largest tobacco manufacturers - Philip. Morris machine cooperation, broaden the horizon of international advanced management concepts into business operations as a frame of reference. Adoption of new technologies, new processes, new formulations, new materials, improved product quality has made bold. Since 1995, the Ningbo Cigarette Factory that is set up and implement