Ignorance of the public and marketing opportunities for those who.docVIP

 PAGE \* MERGEFORMAT 6 Ignorance of the public and marketing opportunities for those who Why should by Melatonin in looking at Chinese health products market? Melatonin can be seen through the health care products market in China What is the reason? This look at the results to us as a marketing person who, what enlightenment? In fact, do not have to look at Melatonin, you can also look at flying dragon, the sun god, giant, 3, Jane Austria nucleic acid, etc. These products have been brilliant. Many experts, commenting on these products, as well as Melatonin, it also happens to coincide with their effective marketing that led to their success, their quick success led to their current disappeared. As a marketing person, we should analyze, what kind of market characteristics can lead to such a phenomenon. Market characteristics such as what can give us inspiration. Melatonin overwhelming advertising, in 2001 nearly 10 billion advertising spending has created a product not only very high profile, but also, through the solid channel construction so that consumers can easily get products to complement the corresponding advertising created awareness This is a successful marketing program, and even a successful business marketing strategy. Because Melatonin’s marketers must be fully aware of the current characteristics of the Chinese market. What are the characteristics of the Chinese market? Melatonin consumers educated on this feature can give us a clear understanding of the contours. Beijing a market research company in nationwide consumer Melatonin conducted a questionnaire survey that, of the 897 questionnaires returned, the post-secondary education or above accounted for 6%. Please note that there are diploma can prove that there is knowledge, but there is knowledge can not necessarily educated. Why do you want to analyze consumer’s level of education. If you do not understand the consumer’s cultural level, how are they marketing it? In fact, the Melatonin prod