Image of the spokespersons image problem.docVIP

 PAGE \* MERGEFORMAT 12 Image of the spokesperson’s image problem Previously, Great Big Family of those who had two stone lions outside the door; now, any little bit one way or another, everyone wants to look like a star to do business or product image spokesperson. Lion Ye Hao, star matter whether, would also have nothing wrong happens sometimes be not as good as the Lions star. Because the big house in front of the stone lion head on a few curly, then, but there is stress, and now business is not so particular about the pop star. ‘Emotional consumption’ or ‘rational consumption’ Companies choose to do the image of a star in their own voice, can often play a multiplier effect, such as the year’s ‘beauty’, because huge sums of money to buy one million Gong Li smiled and known in the world. However, if the exaggerated image of the spokesmen for the promotion of the role, becomes a reason not too. A, endorsement too much trouble recruit people Ad frequency is in a certain period, advertising in the media exposure. Company spokesperson high prices please use the product after the exaggerated role of advocate in the media on the bombardment, so that your audience feel disgusted. Generally speaking, in the same kind of media, a weekly cycle, the frequency of advertising should not exceed 3 times. For the first time attracted the attention of the audience, attracted the audience’s interest in the second and the third cause of action the audience choice. Now we hear about most often is ‘calcium in the calcium’ ads, because the frequency of their delivery through the high stars on television, not white people never night calcium, the results over time, most consumers have been turn a blind eye or have bored psychological. Star Once you become the image of corporate spokesmen, should of course look endorsement. However, if taken to combat fatigue in the television screen a never-ending endorsement from morning to night, they recruit people pretty annoying. 2, w