Impatient to be rid of home appliance chain disease.docVIP

 PAGE \* MERGEFORMAT 3 Impatient to be rid of home appliance chain disease For just turned 10-year-old Chinese home appliance chain enterprises, not out of the Wal-Mart, Best Buy, Gome “coordinate” the growth of the shadow, perhaps impatient after all is a risk of disease, “the children never grow up.” In 1983, Wal-Mart opening a dedicated satellite system. Since then, Wal-Mart’s retail counterparts gradually made more “than Wal-Mart” slogan. Today, Wal-Mart still is recognized worldwide as the largest business highest level, the most influential retail giant. Of course, Wal-Mart is not an insurmountable peak. Wen Jiabao has urged the two Suning “Beyond Wal-Mart.” In addition to Su Ning, the attempt to “go beyond the Wal-Mart’s” home appliance chain enterprises are also many, but Wal-Mart real research, strategic neglect, attention to Wal-Mart’s business tactics are not many, especially in the “entrepreneurial governance” era, Wal-Mart as being beyond the symbolic coordinates, hollowed out, the imaginary enemy of the tendency quite clear. Wal-Mart is not beyond a distant proposition. Open-minded Chinese home appliance chain enterprises should seriously study the Wal-Mart’s store operations, marketing, supply chain infrastructure, information technology applications, especially from the suppliers for the benefit of customers, from cost savings for the consumer’s own operating guidelines, so as to be ‘every day low prices’, in order to become a great retailer than Wal-Mart. “ And other multinational companies like Best Buy employees of Chinese nationality have an English name, but not the same, the Best Buy executives also have a Chinese foreign names Best Buy reason to avoid repeating the circuit City mistakes, is that the company always put the customer study as an important part of localization the same time, always have a fear of an international sense of faith. Wal-Mart, Carrefour, Metro, etc. just to enter the Chinese mainland, the walking is also