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- 2017-05-03 发布于浙江
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Impetuous new product to market- the market demand neglected to nurture and inspire
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Impetuous new product to market: the market demand neglected to nurture and inspire
New listing for enterprises should be a nice thing to learn, before launch, companies have done the relevant market research on the new full of longing and desire. But you know, new pre-IPO market research and consumer demand can not speak for all, after all, many market factors are not with a few test questions can cover and representatives, consumer demand is ever-changing, is a complex process, being affected by a lot of constraints and impact, while new listing also includes a particularly critical issue is often neglected, that is, nurturing and stimulating market demand.
Many people would say how can the need to nurture and enlightenment? After market research needs do not already have? Analysis of the surface, this idea seems reasonable, but actually not talking about that child has. Consumer demand is multifaceted, spending habits are different, especially in the great wealth of today’s products, consumer choice space is relatively large, and some needs to go through in order to nurture and inspire shown. But the market demand for the time needed to nurture and inspire longer have greater input costs, many companies do not have enough patience and energy to do things in this regard, that is, no one wants to become a pioneer, because there are a more important factor is when the market needs are to nurture and came out inspired, share the market is likely not the original that those who develop and nurture, and Chinese enterprises to imitate and follow-up strategies with foreigners had to be convinced. So it is a profit and avoid loss of lacked in childhood. Can not say that it is wrong, but really want to get the sales volume is still demand in the market to nurture and inspire up and down some effort.
So how to nurture and market demand for enlightenment? We know that marketing simply should include two aspects, one inspired by consumer demand,
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