Ideological break with the impasse - to explore the table of domestic industry the brand breakthrough Tao.docVIP

 PAGE \* MERGEFORMAT 11 Ideological break with the ‘impasse’ - to explore the table of domestic industry the brand breakthrough Tao In the eighties of the last century that famous battle in the game watch industry, was born two giants, one is the great man Nicolas Hayek, the other is led by him Shi Swatch Group. At that time the Japanese seized the quartz watch ‘scientific and technological precision’ opportunities for technological innovation, combined with the Japanese are good at manufacturing fine quality, the introduction of quartz watches in the low-price, given the ‘Old Boys conservative’ is a fatal blow to the Swiss Watch Industry brought to ‘high quality and high price’ world-famous Swiss watches almost destroyed nightmare. Hayek stepped in and put forward ‘The value of Swiss watches is that it is a historical’ concept of positioning to launch ‘cultural origins and high-fashion living’ From EMKT. marketing campaign. The face of crisis, Hayek the first to develop ‘rich cultural connotations, fashion, limited’ design line of the introduction of this popular young man loved SWATCH personalized fashion quartz watch brands, reduce production costs to low-cost access to markets, from the end of quartz watch from the threat posed to Japan and began a large-scale mergers and acquisitions to expand the brand of action, rapidly built up a comprehensive brand strategy defense system. In addition to dominating the market at low cost swatch there, flying the Philippines and so on, defense Casio, Citizen quartz watch brands such as; In the price are Tissot, Longines, Mido, CK, defense targeting Seiko, Shuangshi and other brands; Middle and high prices are Omega, Glashü tte and so on, against the United States and other countries such as Germany’s mid-table; There are areas of high-end luxury watch Breguet, Blancpain and so on, guaranteed profits, high profits. Shi Swatch Group, the brand built on this front system, covering all levels, high low-end full layo