Implantable ads- the future of TV advertising of the new trend.docVIP

 PAGE \* MERGEFORMAT 10 Implantable ads: the future of TV advertising of the new trend With the social and economic development, attention has become the consumer’s scarce resources. As advertisers and media began to ponder a question: is how to attract consumers at a minimum cost of the eyeball, so as to achieve the product or brand has been widely acknowledged. Combination of media and marketing changes in the market means constant innovation, we believe that embedded ads are gradually replacing traditional advertising, and become the new trend of film and television advertising. 1, what is implantable Advertising Implantable Advertising (Product Placement) also known as implantable Marketing (Product Placement Marketing), refers to the product or brand and its representation of visual symbols or services of a strategic integration of films, television series or television program content, through reproduction of the scene, leaving the audience on the product and brand image, and then to achieve marketing goals. It is a kind of began in the late 40s of last century marketing tool in China, the equivalent of hidden advertising or call the soft advertising, is widely used in film, television, newspapers, magazines, online games, mobile phone text messages, and even among the novel . Such as Spring Festival Party in the ‘Wahaha Future Cola’, ‘Jane Austrian nucleic acid’ be treated as gifts, Nokia and BMW as ‘A World Without Thieves’ movie props and so on. Implantable advertising and traditional advertising which has its own advantages: it is a pro-active, in-depth, flexible and penetration-style marketing approach; be able to quickly enhance the brand awareness and brand value, the core rapidly communicate product features and new information ; advertising, branding and shows were not subject to interference, advertising dilute the flavor, easy to audience acceptance. Second, the reasons for the rise of implantable ads Television advertising is advertising