Implantation of advertising online games six clock Sword.docVIP

 PAGE \* MERGEFORMAT 6 Implantation of advertising online games ‘six clock Sword’ IGA came, and online games has become another advertiser who flex its muscles land. But at present the IGA model focused on scenario-type implants and simple props implanted ‘a stroke of fresh’ stage. The first time I saw ‘Warcraft’ growth, someone picked up the magic of Coca-Cola, for the first time to see the ‘street-basketball’ in the paddock sponsorship billboards really exciting stimulation. However, gamers will one day become commonplace on the IGA, with the novelty fade away, IGA ad effectiveness of a result of ‘marginal utility’ decline, and even degenerated into a kind of interference. Just as a decade ago, an ad CCTV river north and south will be able to make the brand popular in the days gone. Similarly, such a move for the IGA Fresh, will be difficult to have ‘to eat around days’. Liu Dongming Internet marketing experts believe that a ‘creative’ in a holy canon, in order to create more moves IGA can be allowed to be invincible. The author summarizes and analyzes the pattern of six depth of IGA, tentatively called the ‘six pulse Excalibur’ bar, with many peers share the IGA. ‘Experiential’ props implantation Film implanted with the implant is a game of ‘brother’, we can gain some experience in the film implanted. First look at two examples: ‘Basic Instinct 2’ in the Spyker cars had this implant: a yes Sharon Stone in the film of the car; second vehicle used in street, flash by. The audience’s attention completely focused on the movie plot, the Spyker is not only an eye-catching decorations, implants have become dispensable. The ‘mobile phone’ in order to repay sponsor of BMW cars, homes were designed in a wide sneaking out to play the students, 12 girls squeeze a BMW car with the back to school was arrested and suffering from Xu Fan criticism of story. This paragraph in the sense of humor the same time BMW’s spacious interior performance vividly, the audience is deep