Imported wine love membership.docVIP

 PAGE \* MERGEFORMAT 10 Imported wine love ‘membership’ Market-cultivation period, imports of wine, because of lack of maturity, like wine, like channels and consumer groups, consumer-directed market appear to be relatively narrow, so the potential market and the consumer needs to rely on operators of all imported wine to the mass excavation and how to find to more potential target customers, then become a wine import business in a difficult, after pre-cultivation, after the market has basically been formed an imported wine is maturing consumer groups. In this backdrop, import traders spontaneously took aim at the amp;quot;membershipamp;quot; sales model, while imports of relatively mature wine consumer groups, like the lion, like the mouth of the sparrow meat as imports of wine competing goals. Membership-based sales model, import traders sought after by domestic The so-called membership, in fact, gather a group of merchants through the same hobby or consumer demand, and then carried out for these consumers targeted marketing From EMKT., as a business model, membership-based pay more attention to the Group buy the market potential for mining. For alcohol products, especially some red wine products, the membership-based sales model, has become an indispensable market cultivation period as a marketing tool, through the membership-based sales model, traders can maximize cohesion of consumers consumption potential to expand the product sales opportunities. Membership-based sales model, on the one hand allows the operator to obtain a stable source and market, it also allows the operator to obtain a reliable word of mouth communication and brand reputation, is a low-cost marketing mode. However, the operation of many enterprises of the membership experience, not just any brands are suitable for membership sales. Because by the product characteristics and market maturity, at present, membership-based sales model is favorable for wine imports by domestic, some imp