Impress the middle class of six marketing weapon.docVIP

 PAGE \* MERGEFORMAT 18 Impress the middle class of six marketing weapon The emerging middle-income class is often the existence of the psychological characteristics of such a paradox: both the pursuit of their social status and financial situation of the continuous development of personal ambitions, while still cherish hierarchical social structure brought about by the conservative mentality. J. Walter Thompson advertising agency, research shows that in the future and strive for a stable, compared to actively grasp the opportunity to spur on this particular population. The business world has once again awakened the China’s rapidly expanding middle-income segments of the power and size. The Chinese people are becoming more and more wealthy, at least 100 million people with a ‘middle-income groups’ purchasing power. This ‘middle-income’ on the scale and ambition in terms of growth rate, are different from the history of other groups, but for marketing people, the middle-income class is not already loaded onto the dinner table. Their purchasing power is still limited, they face a variety of lifestyles and needs, they are experiencing troubles of choice. The face of this twice in the French market and the ‘difficult choices’ is: to make it touch buried in their inner vision, but also learn from the market success of energy. In contradiction to an advance in the confusion in the selection of middle-income class of the goods sold, when, how can we reveal the status of their brave and anxiety to reconcile self-protection awareness of it? Recognizing this difficulty with the Chinese people had a unique vision. To establish an emotional bond with consumers connected, sowing the seeds of the next long-term loyalty. Confucianism and China’s feudal rule of the middle income class will be dragged to the two opposite directions - the performance of self-protection and identity. The face of the bipolar drive, the emerging rich need someone to help control the ‘moderately