Imports of wine to break out an important strategy - Category Marketing.docVIP

 PAGE \* MERGEFORMAT 8 Imports of wine to break out an important strategy - Category Marketing In recent years, imported wine in the country’s development speed is very fast, the growth rate has exceeded the domestic wines. However, doing business importing wine has a sense of: the market is not good to do. There are two main reasons: First, the lack of imported wine brand; 2 is to operate a low threshold. There is no brand effect there will be no real market impact, there will be no real sales generated. The threshold is very low, price transparency, a lot of small and medium enterprises directly imported from abroad, one-third of an acre on the ground in their own care management. Result of the proliferation of imported wine, but really did very little promotion of culture, resulting in consumers do not identify who import wine is good, he could not Road is unknown, naturally influence the selection. At present, the import wine market can be said to be ‘pre-dawn darkness’, the face of chaotic, but in reality simmering. Before the rise of an industry in the true, the market tends to behave seemingly haphazard, according to China’s current economic forms and the development of wine market situation can be judged: the imminent reshuffle of imports of wine! However, the imported wine brand how to wash? What strategies to wash more effective? As everyone knows, China’s wine market is a channel to drive the brand’s market, channel control is critical. Yet, to resolve whether the control channels will be able to break through it? What is the breakthrough strategy in the end? This issue from a market perspective, there is no standard answer, each enterprise is different in different parts of the market, local consumption of cultural differences can only be said to be ‘local conditions, prevailing circumstances’, also known as ‘because, as a result, the result of the change required’. However, a trend on the development of the industry still have a certain degree o