Improve market competitiveness given the value of the brands life.docVIP

 PAGE \* MERGEFORMAT 8 Improve market competitiveness given the value of the brand’s life Walking in the market, people who have a sigh: Brand imminent demise certain markets, certain brands battlefield set back, certain brands in infant mortality. Sadness aside, we will not be paid from these vendors in exchange for high fees in some of the lessons summarized Dongdong to: do your brand to life, the value of your brand to life for how much, how to make your brand live to 100 year-old? How can we make our own brand like Coca-Cola, like longevity; make their own brand as powerful as Microsoft’s invincible? These are not the problem, the problem is your understanding of how high, you will be the brand is not placed in the market point of view into consideration. Every skyscraper starts, then we should learn from the most basic, what the market to understand this point of view. What is the market? As if this problem is not a problem, because we had learned in school on the inside, I remember very clearly, as if the market is the sum of consumption, supply and demand. As a marketing or business management students to the concept of level of understanding of this point enough, because they or their knowledge is only on paper, but not toward control of the market position, without a clear market for individual objects, they or their The most critical issue is how to face exam clearance. However, as a Market Trader (marketing director, planning director, etc.) and even company CEOs, our understanding is still stuck in time as a student is far from enough. Because the face of living, specific market, you have to know: What are the needs of target consumer groups need what is the target consumer groups demand what the law of the target consumer groups demand for any new development and so forth? In order to describe aspects, drawing on the concept of the Harvard Business School, we have or from the specific cases to understand. I am in the ‘brand value and brand-buil