Improve dealer execution make the cake bigger.docVIP

 PAGE \* MERGEFORMAT 10 Improve dealer execution make the cake bigger For investment-type enterprises, market development will depend much more to achieve dealers, distributors of the quantity, quality and capacity of the strength of market manipulation, often determine the enterprise market, what can be achieved in the future status and market performance. In practice, marketing work, we often find that relying on ‘successful’ investment business developed, often for long to stay on top of a certain size of the market, there is no growth momentum, and how the market is also very much, and the development of enterprises emerged bottleneck problem. Among these companies, almost pervasive management problems dealers, distributors, poor implementation capacity of these business managers often complain about a topic. Enterprise business ideas can not be effectively implemented, the policy can not fall, promotional programs and can not be scheduled, according to request the Executive in place, these problems has become a bundle of disturbing dealer managers big headache for dealers to improve the implementation of force, as many enterprises are faced with marketing problem. Then for investment-type enterprises, how to improve the implementation of power distributors to promote development of the market does, it must begin from a dealer point of view of the main reasons for poor implementation. Dealers generally poor implementation there are three reasons, first, the lack of dealer businesses, products and business ideas of identity, and second, dealers do not have the appropriate skills in market operations and the third is the strength of dealers do not have the appropriate conditions. Of course, the dealers, there are also subject to execution of the business, market and other related factors, the investment-oriented enterprises in the sales management, distributor of the execution of the increased difficulty is far greater than the enterprise’s own implementati