In 2002 the influence of the Chinese market 50 appliance brands list.docVIP

 PAGE \* MERGEFORMAT 14 In 2002 the influence of the Chinese market 50 appliance brands list Recently, Paller consulting firms and ‘Economic Information Daily Weekly appliances’ brand according to the influence of standards on the Chinese market, foreign home appliance manufacturing and circulation of more than 300 brands statistics and ranked the most influential of the top 50 brand names. China’s home appliance market before actually joining the WTO has become an open market, though, many local enterprises do not go out, but the entry of multinational companies have begun to internationalization of the Chinese market, and, after joining the WTO, China’s home appliance market, The international trend more apparent. With the advance of China’s internationalization process, the arrival of a buyer’s market, China’s consumer market is also significant changes in trends, the most notable characteristic is that a consumer brand of home appliances, such consumption patterns to all appliances in the Chinese market brand new demands put forward, that is, the brand development, we must build a strong difference between sex and influence. In a very long time, many domestic institutions and the government has identified China’s famous trademark, or use different criteria to sort rows of local brands, in order to achieve the right to market the brand of consumer guidance, however, it is not only be able to see the gap between the Chinese brands mutatis mutandis, but can not see between the cf with multinational brands, but not with the multinational companies to cf does not deny the objective existence of such a comparison because the market is that all consumers face the development of the Chinese market, foreign brands, rather than local brands. Significant changes in the market place in the pattern of the Chinese market, many brands still no breakthrough in the assessment of the scope of its own brand, it is difficult to allow the market to see the Chinese and fore