In different strengths and weaknesses analysis of product promotion strategy.docVIP

 PAGE \* MERGEFORMAT 20 In different strengths and weaknesses analysis of product promotion strategy Product promotion strategy is that in order to promote product sales for consumer behavior, consumer habits taken to promote the rapid realization of product from manufacturers to consumers shift strategy. Terminals in the actual market operation, product promotion in the form of a variety of different product promotion strategy adopted is not the same, but the original aim. Here, the author’s own combination of work experience in product promotion categories were categorized, and to analyze its strengths and weaknesses, with a view to jointly explore with you. In the actual market operation, product promotion strategy has the following 15 kinds of policy performance: First, discount strategy Discount strategy is based on product promotion to take the most common and most effective promotional strategies. The so-called discount, this means manufacturers of products by lowering prices in order to favor consumers a way to sell. This marketing strategy is generally applicable to just listing the urgent need to open up the market outlets, or to win the eyeballs and attention of consumers products. The main mode of discount strategy has a direct discount, additional three kinds of gifts and packaged discounts. To take advantage of discount strategy is very clear is the effective fast, in a short time can quickly drive sales, increase consumer purchases, the most impact on consumers and the temptation, dealers are interested in the enterprise is also a salesman very happy. At the same time, rapid response can be taken to discount strategy, so that competitors by surprise, can make themselves in a more active competitive position. However the disadvantage of discount strategy is also very obvious. Following main features: the marketing can not solve the fundamental difficulties may only bring short-term gains, the market can not solve deep-rooted problems upgra