Implementation of the CRM-critical applications from the start.docVIP

 PAGE \* MERGEFORMAT 7 Implementation of the CRM-critical applications from the start Currently the CRM is still in the initial stage - market education and training phase. Whether, like Oracle, Siebel, and Sap like ‘Silicon Valley of’ mature big CRM vendors (several billions of dollars in revenue and over), or as Lianchenghudong, Thebaud deep so that ‘Zhongguancun’ burgeoning of small enterprises ( products are playing the market) to China’s views on the status of CRM market is still the same. The initial stage of the most prominent features are: development of the market imbalance. On the one hand, large companies vision to move faster than the implementation of CRM projects, choice of implementing partners, and both are major players. For example, Oracle is currently being implemented Shanghai Airlines, Beijing, AsiaInfo, and Guangdong Midea; Sibel implementation of the Shanghai General Motors, Roche Pharmaceuticals, Beijing, Lenovo; Sap implementation of the FAW-Volkswagen. On the other hand, has to account for total number of enterprises for 99% of SMEs CRM in-depth education and development of the market. This is China’s status quo. CRM operations and work flow Long been engaged in CRM consulting services to the consulting firm McKinsey believes that good customer relationship management must have a complete set of operational processes: First, collect data. The use of high-tech means and a variety of channels to collect customer data, consumer preferences and transaction history information, stored in customer database, and then the different departments or branches of the customer database, integrated into a single customer database. In the past, enterprise departments or branch offices, have their own database in order to facilitate management. Since mutual information is isolated, there will be the company’s different departments require companies to the old customers, new customers to fill table issues. Customers of course, think it will be negle