Implementation of the differentiation is important to note three issues.docVIP

 PAGE \* MERGEFORMAT 10 Implementation of the differentiation is important to note three issues In people’s general knowledge, the differentiation is different, just do not behave themselves, is innovation. Well-known strategic management expert Michael Porter has proposed three competitive strategy of enterprises: overall cost leadership strategy, differentiation strategy and specific strategies. Differentiation strategy thinking of the challenges for the enterprise provides a tool for the homogenization. From the world of enterprise development point of view, and indeed there are many companies benefited from the success of differentiation strategy. But for wine businesses, talked about differentiation in the same time, differences in the implementation strategy, you must pay attention to the following three questions: 1st: Product innovation is not a differentiation of all Many wine companies are talking about the difference, a lot of wine industry bosses believe that differentiation is the innovation in products, which is a typical misunderstanding of differentiation. Porter argued that when a company can offer its customers a number of unique value for the customers is not just a cheap item, put this company to distinguish itself from competitors come. Can be seen, the difference of weight of content rather than form its core lies in its ability to provide consumers with value. Therefore, differences in wine industry in the implementation strategy before, do not focus merely on product innovation. In fact, enterprises in the production and operation for all aspects of the process of differentiation that may exist there. Among them, the market development is the difference between the most important part of the entire operation. From the wine industry’s market operation perspective, the product of internal composition of raw materials, technology, variety, texture and other aspects as well as product outside the packaging, pricing, channel, communicatio