In marketing to introduce the concept of social and cultural feasibility analysis.docVIP

 PAGE \* MERGEFORMAT 24 In marketing to introduce the concept of social and cultural feasibility analysis China’s accession to the WTO in November 2001, more than two years ago has been the face of apprehension at that time, but now the domestic market is already fighting a war of the sky. Kodak 98 agreement expires, by the end of 2003, the strong to win the Lucky 49% of the shares has been strong in 10 years, the field of photosensitive materials ‘strongmen’ was eventually overwhelm strong dragon; the same year over the same period, after four years of marathon negotiations , L’Oreal Group, announced the acquisition of Chinese skin care brand small nurse, which is the brand’s fall; three retail giants, Wal-Mart, Carrefour and Metro have entered the domestic first-tier cities, which is the invasion of life; in such a quiet , China’s Westernization is moving in an almost irreversible direction, what was on this count as a forward? The decline of such a culture, a loss of the brand, is there to step on the brakes then? 1, the domestic environmental analysis 1. Case Analysis (1) Lucky 98 from the end of 2001, two years after the agreement expires, the jump has been in the field of photosensitive materials ‘Three Kingdoms’ of the state, in fact, that was a little bit guilty of the three habits of the Chinese people ‘self-inflated’ error, according to the ratio of the time Kodak 40 %, Fujitsu 30%, while only 20% of Lucky, which also includes 20% of them designated by the government for military, aerospace, consumer part of the so-called local protection. The long-term use of low-cost strategy for the maintenance of a single market, Lucky, and finally in November 29, 2003, reached an agreement with Kodak: Lucky Film 600,135 announcement, the company received from China Securities Depository and Clearing Co., Ltd. Shanghai Branch on the company’s controlling shareholder China Lucky Film Group Corporation transferred to China Investment Co., Ltd. 4446 shares of Ko